As temperatures rise around the world (think summer, think global warming!), lip-smacking ads of frosted glasses of beer, cola or other carbonated drinks appear on billboards and media screens. Plying Indian roads on a motorbike in the approaching summer of 2017 has shown one refreshing (pardon the pun) trend in the soft drinks world. Roadside stalls increasingly tend to offer locally sourced products (fresh tender coconut, palm fruit, sugar cane juice, watermelon, lassi, buttermilk and various local juices) rather than the ubiquitous glass or plastic bottled offerings of multinationals. All this without the benefit of national ad campaigns. Environmentalists at work, common sense, or simple economics?
As Harry Belafonte famously sang, it’s good for your daughter too.